Home > Cliente > História de Sucesso
logo-claro1.png

Claro Brasil

Claro Brasil

The partnership with LG started in 2018 with the mission of building a modern and technological training program for the sales team. The company counts on about 17.500 employees and a huge partners and outsourcing network. Find out how LG has supported us on this challenge.

The partnership with LG started in 2018 with the mission of building a modern and technological training program for the sales team. The company counts on about 17.500 employees and a huge partners and outsourcing network. Find out how LG has supported us on this challenge.

About 17.500 employees
Telecommunication
LG client since 2018

O que nosso
cliente diz

O que nosso cliente diz

O que nosso  
**cliente diz**

“When I see everything we built along with LG lugar de gente, I can only think of one word to describe the partnership: innovation.”

Vivian Drudi,
Training Manager
Request a contact and know how the LG's solutions can contribute to your company
seta
dizem

Why LG lugar de gente?

Why LG lugar de gente?

Claro registered revenue of over R$35 billion in 2018, a 0,88% increase compared to the one accumulated in 2017. An increase supported by many work fronts of the company, among them, the commercial training area, which has an important role in the growth and profitability of the business.

According to the Training Manager, Vivian Drudi, the company’s challenge was to get out of the traditional training model, in a classroom format, to improve the salesmen experience, and get results aligned to the business. “The training area suffers from a problem since its beginnings, which is to show the organization that the training solutions aggregate, indeed, value to the business. Our trend is to focus much more on the employee’s satisfaction with the training and in the percentage of adherence, than on showing results”, she comments.

To Vivian, when one works with the commercial team, the focus must be on potentializing the sales, in other words, to sell more and with quality. She also highlights it is necessary to show the leaders of the organization that, through a training and development course, it is possible to reach financial results.

“We needed a modern, interactive, dynamic, and delightful training model for our salesman. LG lugar de gente’s solution has caught our attention because it has brought the latest methodology and solutions different from the traditional. Regarding the indicators, the idea was to implement the People Analytics tool, which has allowed us to measure, indeed, the financial result, as well as the return of the investment to the company to the employee himself. After all, the more he sells and meets his goals, the easier it will be to retain him. It represents a win-win situation”, she reinforces.

Reached results

Reached results

setaBetter experience to the employee
setaThe responsibility for the learning is shared
setaCompetencies Matrix with indicators
setaDigital strategies based on data
setaCross-checking the results
Better experience to the employee

According to Claro’s Commercial Training Coordinator, Denise Cardoso, the company has found out in practice that the same remedy does not apply to all kinds of pain. “We have the concern of mapping the different kinds of clients’ profiles as well as we need to understand how each sales channel works, what is our employees’ age range, and what they like to do day by day. That is, it is necessary to understand each person’s reality and routine. Thinking about it, along with LG lugar de gente, the company has invested in games directed to each public. The salesmen needed to identify themselves and, when they had to take their jobs daily, the experience was close to what they had experienced in the training. Therefore, applying the same trail and the same content to everyone did not make sense”, she explains.

Relationship with LG lugar de gente

Relationship with LG lugar de gente

Relacionamento

To Vivian, LG lugar de gente has been a great partner in this program. “All the problems we had, we got the answer to very fast. We have a communication channel directly with the company and it is always looking for solutions. It is a good relationship and full of trust. We know LG will serve us and do whatever it takes to solve our problem”, the manager highlights.

She mentions the company’s difficulties during the elaboration of the pilot project, which went beyond the traditional classroom model to something entirely new. “It was a big change because we had to get used to our own internal public. So we had many challenges, but the partner with LG lugar de gente was essential. Many times the company’s teams stayed until late with us to solve the problems. We made mistakes together and learned together. This is the differential of an available supplier that is really concerned in serving us well”, she comments.

Finally, Vivian also highlights that the development program created with LG lugar de gente ir reference in the market. “I participate in many training and development forums to keep updated with the new market trends. I know big companies, but few of them have a sales initial training program so modern, interactive, and with training indicators directly related to the business indicators as ours. Therefore, when I see everything we built along with LG lugar de gente, I can only think of one word to describe the partnership: innovation”, the manager concludes.

Join our 2,000+ customers and revolutionize your HR

Join our 2,000+ customers and revolutionize your HR

Contact us
Contact us

Check out more stories of success

left
VLI (7.500 funcionários)

Com a ferramenta da LG, ganhamos muita produtividade e temos mais confiança nos cálculos e projeções realizadas. Além disso, damos a oportunidade de cada área gerenciar o seu próprio orçamento e as tendências dos gastos, de forma automatizada.

Com a ferramenta da LG, ganhamos muita produtividade e temos mais confiança nos cálculos e projeções realizadas. Além disso, damos a oportunidade de cada área gerenciar o seu próprio orçamento e as tendências dos gastos, de forma automatizada.

VLI (7.500 funcionários)
right
Request a contact
VLI (7.500 funcionários)