Claro registered revenue of over R$35 billion in 2018, a 0,88% increase compared to the one accumulated in 2017. An increase supported by many work fronts of the company, among them, the commercial training area, which has an important role in the growth and profitability of the business.

According to the Training Manager, Vivian Drudi, the company’s challenge was to get out of the traditional training model, in a classroom format, to improve the salesmen experience, and get results aligned to the business. “The training area suffers from a problem since its beginnings, which is to show the organization that the training solutions aggregate, indeed, value to the business. Our trend is to focus much more on the employee’s satisfaction with the training and in the percentage of adherence, than on showing results”, she comments.

To Vivian, when one works with the commercial team, the focus must be on potentializing the sales, in other words, to sell more and with quality. She also highlights it is necessary to show the leaders of the organization that, through a training and development course, it is possible to reach financial results.

“We needed a modern, interactive, dynamic, and delightful training model for our salesman. LG lugar de gente’s solution has caught our attention because it has brought the latest methodology and solutions different from the traditional. Regarding the indicators, the idea was to implement the People Analytics tool, which has allowed us to measure, indeed, the financial result, as well as the return of the investment to the company to the employee himself. After all, the more he sells and meets his goals, the easier it will be to retain him. It represents a win-win situation”, she reinforces.